Wayne was contracted as Creative Director Consultant for Jeunique International (Beauty by Jeunique), a leading manufacturer and distributor of woman's beauty and fashion needs in Southern California and worldwide. A direct sales company, Jeunique had more than 4,000 active representatives in the U.S., New Zealand, Canada and Europe. The challenge was to create a style guide and execute a brand refresh with the executive management team. This global brand maintained over 
300 products in its inventory, which the refresh had to include. Here, Wayne will 
share with you samples of the outcomes for the supplements, makeup, skincare and new product introductions. Beginning with the logo; Cosmetics / Beauty by Jeunique

Style Guide Color References

 

The style guide was the next

revision that Wayne refreshed

to bring more consistency, glitz

and glamorous feeling about the

brand. From these selected colors,

fonts and a guide of application for

both nationally and globally.

Business Cards

All the collateral leave behinds,

including the business cards had

to easily adopt the product appearance
and become the initial point of reference

to all the company's direct sales force.

 

Supplements Line

Product Profile

 

The "New" flair of contemporary

positioning took the Product Profiles

appearance to heights the organization

could not have imagined with elegance

and readable text and excellent

product photography.

 

 

 

 

Packaging Supplements Line

 

Wayne designed the "New" product appearance
for the supplements line based on the style guide.

The Jeunique Supplements Line included 150

products again positioning the brand with an
upscale presence that would easily transfer to

all it's supplements products. Wayne developed
the concept for the line from conception
through production.

 

Beauty by Jeunique Pitch Deck

 

Quarterly, Beauty by Jeunique presented "New Product" launches and Wayne

provided the product appearance of how the launches would be displayed and or presented. Below are the sample slide presentation and marketing collateral
booklets the sales representatives would use for product demonstrations.

Website Presence

 

One of the key components to introducing the "New"

product appearance as applied to the supplements line it is important to sustain brand consistency

via a website presence.

Makeup Line

Packaging Makeup Line

 

Jeunique International was a competitive

brand in the direct sales industry for 50 years.

Yet the brand did not have a consistent product

appearance. Wayne designed the "New"

appearance for the make up line which the
Jeunique Make Up Line included 50 products.
Wayne positioned the brand with an upscale
presence from concept for the line from conception

through production including cases and bottles packaging. Wayne utilized his ability to pitch

the new appearance to the executive management

and international brand consultants.

Packaging Skincare

 

Wayne designed the "New" product appearance
for the Skincare Line based on the style guide.

The Jeunique Skincare Line included 75

products again positioning the brand with an
upscale presence that would easily transfer to

all it's supplements products. Wayne developed
the concept for the line from conception
through production.

Beauty by Jeunique Showcase Catalogs

 

In both the spring and the fall of the year for the past 50 years. Jeunique Direct
Sales group produced a catalog of products that it's affiliates around the globe
would have a sales tool that featured Jeunique's wonderful product including
body fashions to eye remover. As the art director it was Wayne's job to ensure
the brand strategy was sustainable and feature key sales products. While performing

the graphic design to produce this product Wayne supervised a art department

featuring a photographer, print representative, working with product inventory and

design the online presence of the catalog too.

Website Presence

 

One of the key components to introducing the "New"

product appearance as applied to the makeup line
it is important to sustain brand consistency via a website presence.

Natural Skincare Line

Beauty by Jeunique  New Product Skincare

 

The 100% Natural Skincare launch required adding

earth tones colors to be representative of the natural

ingredients that make up this product. We wanted a

clean, soft green persona to be featured with the product

for packaging, print collateral and the website marketing.

Beauty by Jeunique  New Product Launch Style

 

Quarterly, Beauty by Jeunique presented
"New Product" launches and Wayne

provided the style of how the launches
would be displayed and or presented.

Below are the sample slide presentation
and marketing collateral booklets the

sales representatives would use at
product demos.

Website Presence

 

One of the key components to introducing the "New"

product appearance as applied to the skincare line
was the ability to sustain the brand's consistency
via a website presence.

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Wayne Henry Design

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