Dickens Reads Logo

All important logo for students, teachers and

parents to easily identify the programs that offers

students tutoring.

Dickens Read Flyer

All the collateral leave behinds,

including the business cards had

to easily adopt the vision of hope.

Dickens Reads "Parent Night" digital flyer

All the collateral leave behinds and digital

deliverables including business cards had

to easily adopt the vision of hope.

Style Guide

Wayne is methodical in the development of

a brand as he does research on colors and

font usage in order to create a style guide.

This brand required a consistent theme of

hope and the logo, fonts and colors are all

key to sustain that vision of the community

engagement. From banners to business cards

and the logo.

Business Cards

All the collateral leave behinds,

including the business cards had

to easily adopt the vision of hope.

Presentation

Image is everything and we wanted

to position the brand to be called upon

for direction, free book giveaways and

being seen by the community as credible.

This credibility needed to translate to

potential donors as well. The leave

behind experience had to be consistent.

Brochure

All the collateral leave behinds,

including the business cards had

to easily adopt the product appearance
and become the initial point of reference

to all the company's direct sales force.

Wayne wanted to give the reps a reason

to get out in front and compete with

their competitors.

Save-the-day Postcards

The key way to reach residence with the Hough

community was through flyers and postcards for

easy access and awareness consistent with the

brand image.

Speakers Flyers

Create digital products for

community awareness and
donor support through literary
author readings.

Tchotchke Giveaways

Another way we can create community

awareness and donor support is through
tchotchke giveaways. However, the
consistency of the brand is key. We feel
strongly we have accomplished this
in our products.

Website Presence

The brand awareness for the non-profit

would not be complete without a website

presence that supports the overall brand

strategy of a community developing

a love and joy of reading.

Street Light Pole Banner Campaign

Finally an impact way to reach audiences

both pedestrians and automobile traffic is

a street light pole banner campaign. We

utilized local residence and business community

within Hough to demonstrate a love and

joy of reading.

Wayne Henry Design