"Your only as good as your last project."

Los Angeles: 626.324.4652 Cleveland: 216.352.3330

Wayne Henry Design

UX / Website Design 

As an experienced creative director, Wayne can help you improve engagement, encourage customer retention and enhance your overall outward product appearance. Below are examples of his ability to do so;
Urbane Vodka Cleveland, OH
 
 Distilled in Columbus, Ohio, Urbane Vodka is a premium, small batch, spirit 
manufactured from the finest selection of local grain and RO water. Because 
of its pristine distilling process, Urbane Vodka is measured at 91 proof and it’s astonishingly smooth taste will amplify any cocktail with absolute 
balance and finesse. The problem: The organization needs a engaging website and a social media 
campaign to brand the product's experience and position among it's competitors The solution: Utilizing the New logo and style guide we created. Wayne worked closely with 
the client to achieve a sustainable consistent theme that can be carried over to their 
collateral and social media marketing campaigns. The strategy for online features contemporary web/(mobile) experiences. Both are easy to navigate and presents the brand with simple 
and clean perspectives. Ultimately the client was extremely pleased with the outcome.
Greater Cleveland
Association of 
Black Journalists Cleveland, OH
 The mission of the GCLEABJ chapter is to serve and strengthen the community by honestly reflecting the past; accurately reporting the present with perspective; and providing support, inspiration, fellowship and opportunities for journalists of color.
 The problem: The organization needed a platform that would exemplify their brand experience footprint and or have a reference in the marketplace for their agenda. 
There is a collateral marketing short fall as well as a need for a contemporary 
responsive experience for potential members The solution: Utilizing the New logo Wayne worked closely with the client to achieve 
a sustainable consistent theme that can be carried over to their and social media marketing campaigns. The strategy for online features contemporary web/(mobile) experiences. 
Both are easy to navigate and presents the brand with simple and clean perspectives. 
Ultimately the client was extremely pleased with the outcome.
Long-Term Care
Ombudsman Cleveland, OH
 Long Term Care Ombudsman (LTCO) supports people who use Long-Term care 
services. They are a certified staff and volunteers provide information for consumers 
to help them identify, select, and connect with appropriate Long-Term services. They investigate concerns and complaints related to Long-Term care services and advocate 
for better Long-Term care systems and a higher quality of care and life for consumers. 
All of our services are free. 
The problem: The organization needs a engaging website and a social media 
campaign to brand the product's experience and position among it's competitors The solution: Utilizing the New logo and style guide we created. Wayne worked closely with 
the client to achieve a sustainable consistent theme that can be carried over to their 
collateral and social media marketing campaigns. The strategy for online features contemporary web/(mobile) experiences. Both are easy to navigate and presents the brand with simple 
and clean perspectives. Ultimately the client was extremely pleased with the outcome.
Beatrice Cultural
Center Beatrice, AL
 
 The Beatrice Cultural Center is the vision of People for Humanity. A Non-Profit 501 (c) 3 Organization based in Beatrice, Alabama. The center's goals are to enhance the cultural focus of the community. Through the empowerment of children, youth, families and communities; by promoting opportunities for healthy social emotional, physical and cognitive growth. While becoming a premier visitor destination in the state of Alabama.
 The problem: The organization needs a logo to brand their efforts and or have a reference in the marketplace for their agenda. There is a collateral marketing short fall as well as 
a need for a contemporary responsive experience for potential investors. The solution: Utilizing the New logo and style guide we created. Wayne worked closely with 
the client to achieve a sustainable consistent theme that can be carried over to their 
collateral and social media marketing campaigns. The strategy for online features contemporary web/(mobile) experiences. Both are easy to navigate and presents the brand with simple 
and clean perspectives. Ultimately the client was extremely pleased with the outcome.
Rhonda Crowder & 
Associates LLC Cleveland, OH
 
 Rhonda Crowder & Associates LLC was established 2011 and is a creative services agency that helps majority organizations develop creative strategies for advertising and public awareness campaigns to reach and resonate with minority audiences. 

The problem: The agency needed to position itself as a problem solver to organizations wherein they could visual see brand consistency, design aptitude and the ability to target a specific audience particularly African American consumers. The solution: In order to position the brand as a source to reach African American consumers 
we wanted to highlight the company's new product featuring marketing automation (Saas). Therefore, we used a strong social media campaign demonstrating the company's ability to manage a company's email, crm, target list, marketing workflow, lead nurturing, sales workflow, execute campaigns and ROI reporting all done within one software. Ultimately showing the company how to use their website to track new leads and the use of landing pages to promote new additional business to consumers.
Association 
African American 
Cultural Garden  Cleveland, OH

The Association of The African American Cultural Garden is a 501(c)3 group that 
provides unique educational experiences in a beautiful, inclusive atmosphere 
where individuals of all ages and backgrounds can interact in a space relevant to 
African American history.
 The problem: The agency needs to secure donors for a (3) phase project to construct 
a proposed public site. The amount needed in donations is $3 million. The organizations 
needs to attract both public and private donors within the region to reach the 
goals set forth. Until now, the management team has taken it upon itself to develop 
the creative presence which has caused the group to have a very inconsistent 
position in the region. The solution: In my partnership with the primary contractor Rhonda Crowder & Associates. We have propose completing a marketing strategy with goal of establishing awareness with the AAACG project pluse donors. We will change their persona and position and we will 
achieve the outcome requested by refreshing the logo and the creation of a style guide 
and incorporate a social media campaign that the client can update and manage. Also, we 
will redesign their website and collateral marketing that creates awareness, establish more 
public engagement and present the group with more appeal to private audiences for donations
Hough Reads Cleveland, OH
 
 Hough Reads is a Little Free Library initiative in the Hough community of Cleveland, OH where the community's adults and students read far below normal reading levels. For example the adult illiteracy rate is 95%. 
 The problem: We need to reestablish the reading options to the 
adults of this community where they can learn and understand how 
to prosper their lives and their childrens lives by developing a love 
and joy of reading.
 The solution: Install a Little Free Library donated by Marvel who supplies the books to the library quarterly. We developed a strategy 
with the Director Rhonda Crowder that would encourage a collaboration within the community including residents, Ward Councilman, media outlets and the Cleveland Foundation to establish 
a marketing campaign featuring, Monthly Read Alouds with the Cleveland Public Library, Free Book Givaway Events and community ativism to increase engagement to read more and often by taking/bringing book to the little free library. My role as the Associate Director wherein I provide creative direction for all the strategies from the website, collateral and multimedia presence. As well as the designed 
a 19 street light pole along the main corridor in the Hough community.
Cincinnati Visitors Bureau  Cincinnati, OH

 
 Cincinnati is a desired travel destination in the Ohio Valley and in a collaboration with the Katalyst Group, we teamed up to 
develop the frontend design of the website for the Cincinnati Visitors and Tourist Bureau. Wherein users could come and plan 
a trip to Cincinncati featuring events and night life during the city's world famous "Cincinnati Jazz Festival."
 The problem: The website needed a contemporary refresh and user experience that was easy to navigate, understand and be able to plan 
a vacation to the Cincinnati, OH region that gave a clear picture of the possible multicultural weekend experience. 
 The solution: We wanted to position the organization to B2B and B2C experiences while in Cincinnati, OH during the Cincinnati Jazz Festival. Promoting ease of use of the website and where to go and experience Cincinnati's rich ethnic and diverse communities.
Anabi Oil Corporation Upland, CA

 
 Their story begins in 1991 with one station in Baldwin Park, California. They have been working with independent retailers to provide the best fuel and highest level of service to communities throughout California. Over the years, the company has grown by buying and selling stations, converting bays into convenience stores, adding car washes, partnering with fast food brands, and building ground up new to industry locations. 
 The problem: The company needed a complete brand development for product appearance to accommodate it's robust growth within southern California. From a logo design to a retail at the pump, in store retail experience and website needed a contemporary user experience that was easy to navigate, understand and usage.
 The solution: So that the consumer would have a complete experience Wayne proposed the development of a new logo which was the foundation for the style guide which will help the company navigate it's brand and overall product appearance. The style guide would 
re-imagine the B to consumer retail experience from the pump, in the store and on line where the company could sustain a presence with it's regular consumers. And be able to bring in new and additional business with new consumers.
Go Safer Security Systems Corporation Washington D.C.


 Established in 2009, Go Safer’s roots are in the technology sectors and security and fire protection industries, and they have years of experience providing the latest innovations. They are active within the local community and with security affiliations nationwide. Their job is to provide you with local service, yet give you a world’s view of all the latest technologies. When you want personalized service, they are as close as a phone call away, and can answer all your questions about protecting your home 
and property.
 The problem: The company needed a complete brand development to accommodate it's robust growth within Maryland. From a logo design to a B2B product appearance when one of their representatives arrives at a customers location. Go Safer needed to have a complete user experience consistent with their website and all marketing collateral.
 The solution: In an effort to develop a B2B experience Wayne proposed the development of a new logo which was the foundation 
for the style guide which will help the company navigate it's brand 
and overall product appearance. The style guide would re-imagine 
the B2B experience from the representative to online where the company could sustain a presence with it's regular clientel and be 
able to bring in new and additional business .
Chaka Khan Foundation Los Angeles, CA

 
 Established in 1999, she established the Chaka Khan Foundation, which includes a variety of programs and initiatives that assist women and children at risk. 
 The problem: The company needed a complete brand development to accommodate it's self titled award winning artist. From a logo design to a B2 consumer product appearance needed to have a complete user experience consistent with their website and all marketing collateral.
 The solution: In an effort to develop a B2B experience Wayne proposed the development of a new logo which was the foundation 
for the style guide which will help the company navigate it's brand 
and overall product appearance.
Beauty By Jeunique
Walnut, CA 

 Jeunique International also known as Beauty by Jeunique was 
a leading manufacturer and distributor of both men and 
woman's beauty and fashion needs in Southern California and worldwide. A direct sales company, Jeunique had more than 4,000 active representatives in the U.S., New Zealand, Canada and Europe.
 The problem: The company had no digital footprint to monetize their 
inventory of product , product launch updates, cataloging and they already had buyers standing by to purchase.
 The solution: So that the consumer would have a complete experience Wayne proposed the development of a new logo which was the foundation for the style guide which will help the company navigate it's brand and overall product appearance. The style guide would 
re-imagine the B to consumer retail experience from the pump, in the store and on line where the company could sustain a presence with it's regular consumers. And be able to bring in new and additional business with new consumers.

©2022 Wayne Henry Design

Wayne Henry Design