Transforming ideas into stunning visuals. To learn more, send us an inquiry.
City of Cleveland, OH
Cleveland Thrive
Department of Justice
January 2025 - January 2026
CHALLENGE
When the City of Cleveland secured a Department of Justice (DOJ) grant for the Community Based Violence Intervention and Prevention (CVI) initiative, Wayne Henry Design was partnered with Rhonda Crowder & Associates LLC to transform high-level policy into a resonant community brand: Cleveland Thrive.
SOLUTION:
Using a public health-centered strategy, we bridged the gap between municipal government and neighborhoods through a "Cleveland-authentic" visual identity. This digital-themed persona powered an ecosystem featuring residents across social media. We developed a high-impact website and merchandise to drive engagement, transforming digital sentiments into proactive solutions. These efforts culminated in the comprehensive 100-page "Report for the Record."

20+ years of creative direction and crafting one-of-a-kind logos.

Cohesive brand expression across consumer-facing marketing.

Brand compliance, and consistency across touchpoints.

Provide brand-focused creative input informed by audience insights.

Building iconic brand identities through expert art direction.

Establish in-app experiences for merchandising.
Greater Cleveland Association of
Black Journalists (GCLEABJ)
NABJ Convention 2026
January 2025 - January 2026
CHALLENGE:
As NABJ celebrates its 50th Anniversary in Cleveland, the host chapter, GCLEABJ, faced a critical branding deficit. Lacking a cohesive identity and digital presence, the organization risked invisibility during this national milestone. To lead effectively and secure its market position, GCLEABJ executed a strategic transformation, evolving from a quiet affiliate into a prominent, unified authority ready for the national spotlight.
STRATEGY:
To elevate GCLEABJ for the NABJ 50th convention, we transformed the local chapter into a national authority. Our visual identity and real-time social strategy engaged 3,900+ professionals, while targeted automation drove sold-out success for premier events—including a historic Black Journalists Hall of Fame and Rock & Roll Hall of Fame reception. These fully sponsored milestones solidified GCLEABJ’s position as a media leader.
@ NABJ Convention Cleveland< OH 2025

Contributed to planning and development of brand-focused social media content.

Produced a collateral sponsorship package that informed B2B objectives.

Translate the brand strategy into scalable creative frameworks and guidelines.

Collaborated with the Sales to evolve, and operationalize GCLEABJ events.

Implemented industry trends and design for GCLEABJ social media strategy.

Established best practices to inform consumers about GCLEABJ events.
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