Content Design Solutions

At Wayne Henry Design, we provide creative direction services for businesses wanting to enhance their brand identity, increase traffic, engagement, and stop the scroll. With over 40 years of shaping visual legacies, our team specializes in logo design, title creation, and motion animation development, all crafted to tell your unique story. We understand the importance of standing out in a crowded market, which is why we focus on custom solutions that resonate with your target audience. With a passion for graphic design, we are dedicated to delivering exceptional results that drive success. Partner with us and let's transform your vision into reality.

When the City of Cleveland secured a Department of Justice (DOJ) grant for the Community Based Violence Intervention and Prevention (CVI) initiative, Wayne Henry Design was commissioned to transform high-level policy into a resonant community brand: Cleveland Thrive.The Strategy We engineered a comprehensive creative strategy rooted in a public health approach to violence prevention. Our goal was to bridge the gap between municipal government and local neighborhoods, creating a safe, professional, and inviting space for residents to voice concerns and collaborate on remedies. The Deliverables: We managed the end-to-end production of a multi-channel communication ecosystem, including: Visual Identity: Development of the “Cleveland Thrive” brand marks and style guidelines. Strategic Assets: A definitive 100-page “Report for the Record” documenting community insights and program vision. Digital & Social Presence: A custom-built website and targeted social media awareness campaigns. Community Collateral: High-impact flyers and custom merchandise designed to foster neighborhood pride and sustain long-term engagement.

Wayne Henry Design was tapped to lead the comprehensive creative strategy for the host chapter (GCLEABJ) Greater Cleveland Association of Black Journalists at the NABJ Convention 2026 at the Huntington Convention Center of Cleveland.  We reported to the President of GCLEABJ and cross-functionally with internal stakeholders, as well as external creative agencies, to ensure the GCLEABJ visual identity is consistently applied and effectively expressed across all consumer-facing touchpoints. We focused on brand stewardship, visual system leadership, and cross-platform alignment. Serving as the key connector between external agency partners and GCLEABJ internal design studio, ensuring creative alignment, brand integrity, and cohesive execution across marketing, owned and operated platforms, in-app experiences, and merchandising. Tasked with engaging over 3,900 media professionals, we delivered an end-to-end brand experience—from high-stakes sponsorship-packaging and marketing automation to the "Welcome to Cleveland" video. We didn’t just create assets; we built conversion engines. By designing integrated social campaigns and strategic sales funnels, we helped generate national awareness while driving ticket sales for four premier events, including Golf Outing, Pre-Convention Reception, and an exclusive takeover of the Rock & Roll Hall of Fame.